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Sawubona works with clients in the retail sector to tackle a wide variety of issues including branding and marketing, consumer insights generation, product development, supply chain optimization, retail digitization, among others. Our solutions are custom developed and structured to suit the needs of each client, with a focus on delivering tangible results.

Retail is one of the fastest growing but keenly contested sectors in the Nigeria economy. With a steady influx of foreign investments and the rising purchasing power and sophistication of the Nigerian consumer, retail and wholesale trade is expected to remain the leading driver of GDP growth in Nigeria.

Evolving retail formats, more intelligent and demanding consumers, technology disruptions, rising competition and significant infrastructural challenges continue to make it harder for retailers to compete.

Sawubona’s end-to-end services help clients sift through the dynamics in the retail space to extract value.

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