Building a Competitive Strategy

So, you’ve identified the need to build consumer insights. You’ve developed and administered a survey, examined various factors and analyzed its results for detailed insights. What comes next is the most critical phase yet; Turning those insights into actionable strategies.
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Consumer Insight Analytics Could Play a Role in 2019

The largest data breach in Facebook’s existence has led to increased discussions in topics ranging from data security, the passive and active collection of data, controlling/influencing of public opinion and the absence of privacy in our world today. Cambridge Analytica,
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Where’s the proof?

Stop me if this sounds familiar. You’ve developed this game-changing idea. You’ve discussed this idea with a few close friends and family. Your friends and family have told you how brilliant your idea is and are willing to play their
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Introducing Sawubona’s Financial Forecast Product

Developing financial forecasts for your company can be a scary prospect. This requires the examination of fixed and variable costs, growth projections, pricing strategy, capital structuring, building versus buying, break-even and other necessary concepts. This holds true for startups looking
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Innovation, Institutions and the Knowledge Economy

*First published in Apr 2016 by Obinna Igwebuike The world hasn’t changed. The world keeps changing. Change hasn’t happened. Change keeps happening. The tectonic plates that held previous models of social and economic development are fast changing. This is the
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SME & Franchising Key Priority for Development

*First published in Nov 2015 SME and Franchising Nigeria Exhibition and Congress, organised by Informa Life Sciences Exhibitions, is Africa’s first and largest business to business platform with a focus on SME and Franchising. The event will take place for
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