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Fashion / Lifestyle

Globally, fashion is a $1.5 trillion per year industry and the industry is expected to continue growing in the next few years as population and household incomes continue to rise in emerging economies. Nigeria represents a large and fast growing market for fashion and lifestyle businesses with industry stakeholders estimating that annual market spend of well over N10 billion.

Value in the industry has typically been captured by high-end imports from Asia, North America, Europe and low-end imports from Asia and Sub-Saharan Africa. However, this trend is steadily being reversed as the business environment stabilizes and indigenous brands begin to carve a niche for themselves.

Players in the industry both at the designer and importer level and across the entire spectrum of the value chain are faced with challenges and potent opportunities. Branding, marketing, pricing, supply chain management, operational efficiency and competition all represent areas of concern for players in the fashion and lifestyle industry

Sawubona provides a range of services cutting across advisory, venture management support, market research and digital strategy to help clients solve problems, create value and take advantage of opportunities to grow their businesses. We have worked with clients in the fashion and lifestyle sectors to develop branding and marketing strategies that are drawn from a deep understanding of their consumers and that are scalable across traditional and digital marketing channels. We also help clients optimize their supply chain functions and distribution channels and help them institute operational efficiency and continuous performance management structures across the breadth of their organizations.


Hesey Designs is one of Nigeria’s fastest growing indigenous fashion brands, offering some of the finest handcrafted Afrocentric fashion accessories.

Idea Development & Business Planning: Sawubona’s relationship with Hesey started at the idea stage. Sawubona worked with Hesey from the development of the idea to the development of a business model and a marketing plan. Sawubona also collaborated with the client in the management of business operations. Sawubona also worked with Hesey in its successful Series 1 capital raising programme.

Hesey Designs is currently one of the most celebrated domestic fashion brands in Nigeria. The brand has won the Google African Connected Competition, and the British Council Enterprise Challenge.

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