As at 2017 the value of Nigeria’s domestic luxury market had exceeded $200miilion. Nigerians are gradually starting to understand the need for us to manufacture our own goods, as opposed to importation.
E’Sorae Luxury is Nigeria’s leading manufacturer and retailer of stylish, durable and designer-quality bed sheets, duvets, and other home essentials, all made in Nigeria. The Business engaged Sawubona Advisory Services to plan its expansion.
Sawubona’s plan for E’sorae Luxury was thorough and feasible. The plan not only proposed, outlined and structured in detail the expansion method to be implemented; it covered all critical points essential for the Business’ development and growth during and after expansion. Some of the points include organization and management, marketing analysis, marketing strategy and financial planning.
We identified franchising as a viable expansion approach and developed a franchise model that mapped Nigeria into commercial zones and advised client on the commercial terms of the franchise. Sawubona additionally provided support for franchise implementation.