Nigeria faces a significant real estate deficit and is in need of at least 17 million homes to cater for the burgeoning population. At an average cost of N3.5 million, the economy will require an infusion of at least N59 trillion to bridge the housing deficit.
Whilst this deficit represents a serious cause for concern, it is also represents a tremendous opportunity for businesses and investors who are able to comprehensively understand the opportunity and take advantage of it. The real estate opportunity will also create opportunities in allied sectors such as furniture and fittings, electronics and household appliances, mortgage financing, power, to mention a few and the emergence of a vibrant middle class will also drive demand for facilities such as malls, entertainment centres, parks, public amenities, all real estate development opportunities.
Assist to Sell Properties is one of the most active real estate consultants in Lagos. The company sought to deploy the power of digital technology to grow its market share in Nigeria.
Digital Marketing: Assist to Sell engaged Sawubona to deploy email marketing as a lead generation and conversion tool. Sawubona developed and designed the emails and deployed on behalf of the client.
Assist to Sell was able to build significant traction and increased the rate of enquiries for property inventory, which has led to increased sales over the engagement period.